An SEO audit is rarely limited to the www (or non-www) version of a website. When looking for potential duplicate content, it’s often important to know how many subdomains exist and, more importantly, how many of them are indexed by Google.
There are various ways of increasing your website link popularity. You can follow the tips given below, which are easily doable.
- Submit your site in popular search engines manually. Do not go for automated submission.
- Get your site listed in Open Directory Projects like dmog.org, yahoo.com. Getting listed in these directories gives a boost in link popularity and improve search engine ranking in other search engines.
- Provide high quality content so that anyone would naturally link to your site if you are featuring what they want, and that is not available anywhere else.
Google has fully rolled out the second version of the mobile-friendly update today. Google Webmaster Trends Analyst John Mueller announced it this morning on Twitter, saying, “The mobile changes mentioned here are now fully rolled out.”
Google gave us a heads-up in March that they are preparing to boost the mobile-friendly algorithmin May, and clearly, that has finished rolling out today.
This technically is supposed to “increase the effect of the [mobile-friendly] ranking signal.” As we reported in March, Google said if you are already mobile-friendly, you do not have to worry, because “you will not be impacted by this update.”.
Using links as an Off-The-Page ranking factor was a great leap forward for search engines. But over time, links have lost some of their value for a variety of reasons. Some sites are stingy about linking out. Others block links to help fight spam. And links get bought and sold, making them less trustworthy.
Enter social media. If links were a way for people to “vote” in favor of sites, social media sharingrepresents a way for that voting behavior to continue. Social signals are emerging as ranking factors as search engines determine how to leverage our social interaction and behavior.
Years ago, everyone saw exactly the same search results. Today, no one sees exactly the same search results, not on Google, not on Bing. Everyone gets a personalized experience to some degree, even in private browsing windows.
Of course, there’s still a lot commonality. It’s not that everyone sees completely different results. Instead, everyone sees many of the same “generic” listings. But there will also be some listings appearing because of where someone is, whom they know or how they surf the web.
One of the easiest personalization ranking factors to understand is that people are shown results relevant to the country they’re in.
Someone in the US searching for “football” will get results about American football; someone in the UK will get results about the type of football that Americans would call soccer.
If your site isn’t deemed relevant to a particular country, then you’ve got less chance of showing up when country personalization happens. If you feel you should be relevant, then you’ll probably have to work on your international SEO.
The articles in the category below offer some international and multilingual tips:
- Search Marketing: Multinational
- Legal: Right To Be Forgotten
Links were the first major “Off-The-Page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis (or the Link Graph) as a way to improve relevancy.
Despite the chatter around other signals, links remain the most important external signal for search rankings. But as you’ll find, some links are more valuable than others.
Lq: Link Quality
If you were sick, which would you trust more? The advice from five doctors or from fifty random people who offered their advice as you walked down the street?
Unless you’ve had a really bad experience with doctors, you’d probably trust the advice from the doctors. Even though you’re getting fewer opinions, you’re getting those opinions from experts. The quality of their opinions carries more weight.
It works the same way with search engines. They’ll count all the links pointing at websites (except those blocked using nofollow or other methods), but they don’t count them all equally. They give more weight to the links that are considered to be of better quality.
What’s a quality link? It’s one of those “you’ll know it when you see it” types of things in many cases. But a link from any large, respectable site is going to be higher on the quality scale than a link you might get from commenting on a blog. In addition, links from those in your “neighborhood”, sites that are topically relevant to your site, may also count more.